A government introduced a specific tax of
VND5,000 per litre on sugary drinks. Prior to the tax, the market equilibrium price was
VND20,000 per litre and equilibrium quantity was
10 million litres per month. After the tax, consumers paid
VND24,000 per litre, quantity traded fell to
7 million litres per month, and the government collected
VND35 billion per month in tax revenue.